Key Benefits
Expanded
Reach
Media owners gain visibility to a broader range of advertisers through the shared marketplace.
Higher
Revenue
By tapping into advertisers who may not have considered the media owner’s offerings before, new revenue streams are created.
Cross-media Opportunities
Being part of the network can open up opportunities for bundled deals and cross-media campaigns.
Profitable
Customer Acquisition
By facilitating self-service deals, the platform ensures that every advertising opportunity is managed cost-effectively, decreasing fixed sales costs.
Key Features
Media Search Engine
Media Search Engine simplifies and enhances cross-media campaign planning by providing a centralized platform to search, compare, and book advertising spaces across multiple media channels. This leads to better decision-making, cost efficiency, and improved targeting.
Media Profiles
Media profile is a structured representation of a publisher’s advertising offerings, audience data, and media channels. It helps publishers present their media portfolio in a professional, organized, and persuasive way to attract advertisers and boost sales.
Discounts
Discount management enables sales teams to create optimized proposals quickly, while e-commerce stores benefit from automated, error-free discount calculations that boost sales and customer loyalty. Discounts can be automatically applied based on customer type, deal size, or special promotions.
Ad Traffic Management
Ad Traffic Management System streamlines the process of transferring and managing ad materials from advertisers to publishers, ensuring smooth ad delivery.
Ad Creator
A Self-Service Ad Creator Tool allows advertisers to design, customize, and launch their own advertising campaign without needing a designer or external agency. This benefits both advertisers and ad space sellers by making the process faster, more cost-effective, and scalable.
Contact Inquiries
Contact inquiries bring in potential advertisers looking for ad space. Sales teams can respond immediately to warm leads, increasing conversion chances, and boost revenue.
Happy Clients
“With the help of the Mediani, our processes have become hundreds of percent more efficient.”
Timo Tiainen,
Director & partner at Atlas-Media Ltd.
“With the Mediani, we can offer our customers the ability to book advertising space from our media flexibly through self-service process. Collaborating has been smooth and seamless.”
Jari Lähdemäki
CEO at Neonmedia (part of Keskisuomalainen Plc.)
“We chose Mediani because we wanted to provide an easy and convenient way for our customers to buy and plan advertising campaigns directly online.”
Sanna Uusivirta
Marketing manager at Hilla Group Plc.