Key Benefits
Revenue Diversification
Media owners can sell advertising spaces directly online, reaching new customer segments, including small businesses or one-time buyers.
Cost
Efficiency
Automating ad sales reduces overhead associated with smaller transactions, making them more profitable.
24/7 Sales Availability
A self-service platform allows advertisers to purchase ad spaces anytime, without waiting for sales team availability.
Greater
Convenience
By eliminating the need for intermediary steps or waiting for assistance, the process becomes more efficient, boosting overall satisfaction.
Key Features
Media Profiles
Media profile is a structured representation of a publisher’s advertising offerings, audience data, and media channels. It helps publishers present their media portfolio in a professional, organized, and persuasive way to attract advertisers and boost sales.
Campaign Planning
Campaign planning tool allows to plan, execute, and track campaigns across multiple channels. It eliminates scattered spreadsheets and manual tracking, making planning more organized.
Discounts
Discount management enables sales teams to create optimized proposals quickly, while e-commerce stores benefit from automated, error-free discount calculations that boost sales and customer loyalty. Discounts can be automatically applied based on customer type, deal size, or special promotions.
Bundle Deals
Bundle deals allow media owners to package multiple advertising placements across different media types, making it easier to sell ad inventory, maximize inventory utilization and increase revenue. Using bundle deals in email marketing campaigns helps attract more advertisers by personalizing offers and creating urgency.
Ad Creator
A Self-Service Ad Creator Tool allows advertisers to design, customize, and launch their own advertising campaign without needing a designer or external agency. This benefits both advertisers and ad space sellers by making the process faster, more cost-effective, and scalable.
Contact Inquiries
Contact inquiries bring in potential advertisers looking for ad space. Sales teams can respond immediately to warm leads, increasing conversion chances, and boost revenue.
Happy Clients
“With the help of the Mediani, our processes have become hundreds of percent more efficient.”
Timo Tiainen,
Director & partner at Atlas-Media Ltd.
“With the Mediani, we can offer our customers the ability to book advertising space from our media flexibly through self-service process. Collaborating has been smooth and seamless.”
Jari Lähdemäki
CEO at Neonmedia (part of Keskisuomalainen Plc.)
“We chose Mediani because we wanted to provide an easy and convenient way for our customers to buy and plan advertising campaigns directly online.”
Sanna Uusivirta
Marketing manager at Hilla Group Plc.